ABOUT US
​Call us importers, exporters, fruit and vegetable specialists, food fanatics, flavor junkies, or even veggie-pedias—we’ve heard it all. But one thing is certain:
WE ARE FRESH WISE – one team, passionately bringing the freshest fruits and vegetables to the world.
Our HQ and distribution center is located in the heart of Westland, surrounded by the lush vegetable greenhouses of the Netherlands. You could say the growers are our neighbors, and fresh produce runs through our veins!
With a team of dedicated specialists, we supply fruits and vegetables to over 50 countries. By truck, boat, and plane, we make sure our produce reaches every corner of the world—fresh, fast, and full of flavor.
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OUR SPECIALTY
We are a full-service supplier of fruit and vegetables for the gastronomy industry. Our customers include chefs, importers, wholesalers and food & beverage managers in hotels and restaurants all over the world.
In this highly specialized sector, we deliver top-tier quality and performance every single day. Our expertise lies in preparing customized mixed pallets, perfect for any order size—big or small.
With a selection of over 1,000 fresh products, all easily accessible through our user-friendly ordering app, we ensure our clients get everything they need to stand out.
MIX CONTAINER
With extensive experience in export and global logistics, we specialize in shipping mixed containers of fresh fruits and vegetables to overseas destinations.
Our year-round supply of over 300 high-quality fresh products ensures supermarkets and importers in Africa, the Caribbean, and the Middle East always have access to the best produce.
We work closely with top growers to guarantee premium quality fruits, vegetables, and potatoes.
We help retailers and importers in enhancing their fresh produce displays and creating a more appealing shopping experience. We invite retailers and importers to discover how Fresh Wise can elevate your supply chain.
OUR DISTRIBUTION CENTRE
Fresh Wise operates from its own state-of-the-art distribution center, giving us full control over our products and shipments.
Strategically located with direct connections to local growers, we ensure fast and efficient import and export via Rotterdam Harbor and Amsterdam Airport.
Our facility is designed to receive, store, and ship all products under optimal conditions. Plus, with our in-house packaging facility, we customize packaging to meet each customer’s specific requirements.
Our FSSC 22000 certification guarantees the highest food safety standards, and as a certified organic supplier, we are committed to delivering top-quality, responsibly sourced produce.
OUR QUALITY TEAM
" it's the inside what counts"
Quality First – Our Gatekeepers of Freshness
Our Quality Department is the backbone of Fresh Wise. They are the gatekeepers of our produce—if they don’t approve it, you won’t receive it!
With over 1,000 different products moving through our distribution center every week, quality control and food safety are our top priorities. Every product is inspected upon arrival and before departure, ensuring only the best reaches our customers.
Our highly trained quality specialists are experts in fresh produce handling and food safety protocols. We conduct regular residue testing, and all our products are fully traceable back to the fields where they were grown.
We partner exclusively with growers and suppliers who are at least GlobalG.A.P. certified, guaranteeing responsibly sourced, top-tier quality produce.
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